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Concept: With over thirty pavillions, thousands of artists, curators, critics, buyers and hundreds and hundreds of artworks visiting the Venice Biennale Artshow could become a nighmare if you are not a serious art victim with plenty of time available. Flag is a little social application that gives you the possibility to know which are the must-see pavillions through a real time voting system. Flag it’s simple, stupid and inaccurate but it’s your pocket knife in the complicated world of art.

What is it: You have three flag to give to three different pavillions. When you enter the Biennale Giardini you can download the java application to your mobile via bluetooth. A public display shows the Giardini map with the current pavillions statistics so you can plan your visit. While you are visiting the Biennale you can use your mobile to navigate through the pavillions and assign your flags. Once you have finished you receive as a gift a code that gives you access to press exclusive materials in a dedicated web site.

flag public display

How it works: With Flag you can track the pavillions’ flag both daily and throughout the whole exposition period. The pavillion’s icon changes through time according to the whole flags number. As you may guess a higher number of happy people moving around the pavillion’s icon stands for a good performance while a lonely, ruined pavillion means that visitors did not really liked it.

flag how works

Credits: Flag is really a simple application made with Mobile Processing. We developed it at IUAV University in Venice with Professors Gillian Crampton Smith and Philip Tabor in collaboration with Andy Cameron, Oriol Ferrer Mesià and Vinay Venkatraman.

Brainstorming, sketching and developing the whole project: Marco Zamarato + Margherita Urbani.

Graphics: Marco Zamarato + Margherita Urbani.

Coding: Marco Zamarato.